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A record company, or label, is responsible for the production and distribution of music. They sign artists to their label, as well as manage the artist’s career. This includes overseeing all aspects of an artist’s creative output including songwriting, recording sessions, artwork/image development and promotion. Record companies are also responsible for marketing the records they produce to potential customers and radio stations in order to gain exposure and generate sales. The main job of a record company is to find talent that has potential in selling records. Companies will scout out new acts from local clubs or by attending shows at colleges or universities. Once a suitable act is found they will offer them a contract with terms such as how much money can be made off each album sold or even how many albums need to sell before royalties start being paid out. There is usually some kind of negotiation between both parties but once an agreement has been reached then its time for the record company to get down to business which involves finding producers and studios where recordings can take place along with any other services needed like photographers for publicity shots or graphic designers for album covers etc.. After this everything else falls into place such as distributing the physical product (CD’s) through stores around the world plus digital downloads via websites like iTunes & Amazon etc.. All these processes require careful planning & organization while taking into account cost effectiveness so that there arent too many wastages when it comes time to recouping costs associated with producing an album plus turning a profit on top of that. Lastly, after all this hard work its now up-to-the-record company team ensure that people know about their release; whether its through traditional methods such as press releases & interviews plus more modern avenues like social media campaigns & viral videos - basically whatever works best!