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A florist business can promote their services both online and offline. Offline, a florist business could use traditional marketing methods such as print advertisements in local newspapers or magazines, radio commercials, direct mail campaigns, billboards or signs on the side of the road. They could also partner with other businesses that are related to flowers such as wedding planners or event venues to create joint promotions where customers get discounts when they order from both companies at once. Florists may also want to host events like flower-arranging classes for those who would like to learn more about floral design and decoration. In addition, participating in community events (like farmers’ markets) is another great way for them to reach potential customers who live nearby. Online promotion strategies include website creation/updates so that people looking for a florist have somewhere they can go look up information quickly; using social media platforms (Instagram & Facebook) regularly share photos of arrangements and offer promotional deals; creating email newsletters with updates on seasonal bouquets available; setting up an online shop where visitors can purchase items directly from your store without having leave their home/office; optimizing webpages via SEO tactics by including relevant keywords associated with flowers & plants so you appear higher in search engine results pages (SERPs); incorporating video content into your advertising efforts if possible – this is especially effective if you provide tutorials showing how certain floral designs are created step-by-step etc.. Additionally engaging influencers within the industry through sponsored posts provides additional exposure which leads back traffic towards your site (and thus increased sales).