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A concierge business can promote its niche service by identifying target customers, building a strong online presence, engaging in personal marketing tactics and creating a referral program. First and foremost, the concierge business should identify their primary customer base. This could be people living busy lives of professionals who don’t have time for mundane tasks such as grocery shopping, picking up dry cleaning or taking care of art purchases. Knowing your target clientele will enable the company to create more tailored services and better promotional strategies. Once the target audience has been determined it is important for the business to establish an online presence through social media platforms such as Instagram or Twitter so it can reach potential clients in real-time through posts about new services being offered or special deals that may be available during certain seasons. Another great way to extend brand awareness is investing in search engine optimization (SEO) so people looking for concierge firms on local results pages would find your company website when they key words pertaining to this service into search engines like Google or Bing. Personalized marketing tactics are also helpful, feel free mail samples relating to updates in services while emailing newsletters highlighting some of those same offerings would keep existing customers engaged while potentially drawing attention from new ones as well if you allow them forwarding options within outgoing messages that contain relevant content about your firm’s products/services/promotions etc.. The direct mail technique could also be used when introducing basic information about what exactly makes up a typical job role of a Concierge which offers some initial context leading into conversation thread build-up practice helps generate interest specifically with potential leads whose existentially typeset criteria aren’t accurately defined