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A baby photography business can promote itself in multiple ways. First, the business should create a website and social media presence to showcase its portfolio and services. This will make it easier for potential customers to find out more about the photographers services/rates and also help attract new customers through organic searches on Google or other search engines. The business should also consider utilizing online search engine advertising (e.g., with Google AdWords), as this is highly effective at targeting potential clients who are actively searching for a baby photographer’s services. The company should also try different methods to increase their visibility in local directories (e.g., Yelp or Facebook Business Pages) in order to gain maximum exposure for their listings there as well In addition, the company might want to explore print media advertising such as flyers, brochures and newspaper or magazine advertisements that can be strategically placed around communities where people live who may be interested in booking a session with them as well—as this will give them an additional point of contact from local residents that they may not reach through digital channels alone . The business could also use email marketing campaigns targeted at mothers-to-be or existing parents of young children which would allow them more direct access into people’s inboxes providing they have permission! As babies don’t exactly take up everyone’s budgets – promotional deals such deals on packages could help DRTV spotlights targeting potential customers by running ads every once in a while during daytime TV slots when parents are usually home - all good methods of promotion too! Finally, word-of-mouth referrals remain one of the best ways for any business–including photographers–to get noticed so keeping an eye open for any special offers rewarded whenever someone refers someone else – like discounts off bookings - will likely bear fruit if you act upon it quickly!